Mary Kay Leads: Words of Wisdom!

Building a business takes more than just a good product, company or sales pitch. Mary Kay leads it takes determination, commitment and consistent action to build a successful Mary Kay business.

“What does it take to debut as a Sales Director and keep that momentum going throughout the year to reach your goals? Here’s my advice. I have a philosophy that if I am to find leaders, it is my responsibility to help them grow, and first and foremost, I had better lead by example. I try to have 5 to 10 bookings each week, facials or classes. Every month I challenge myself to do a Perfect Start. I know one thing for sure. If someone is going to start a Mary Kay business, they will show up in the space you provide for them. All you have to do is guide them in the direction they see for themselves. That’s why we’re called Independent Sales Directors. .”

Advertising Methods

|Mary Kay Leads|, The advertising used is directly related to the marketing method you choose. Word of mouth is the most common and cost effective way to promote your business. Watkins doesn’t restrict your advertising options and you may use the logo as long as you identify yourself as an independent associate.

Eventually, reality for most business entrepreneurs looking to build a home based business with any company is running out of contacts. Once you have approached your family and friends, where do you find people to contact? This is the stage where many people will just quit and move onto something else!

Purchasing leads lists is one way to enhance your contact list. Just google “leads” or “contact list” and you will get millions of results from companies ready and willing to sell you leads! The cost to you, as a purchaser of leads can range from free to upwards of PER NAME!

|Mary Kay Leads|, Free leads lists are generally available to anyone who wants them and takes the time to download the list! If your name has ever appeared on a lead list you will likely have received hundreds or even thousands of unsolicited mail from entrepreneurs wanting you to join their business. It’s enough to turn anyone off and kills any interest they may have had in building an online business. Spam laws were created to control this type of unsolicited mail, but it still is a big problem today! Especially if you are the one receiving information or solicitation you didn’t specifically ask for and don’t want.

Purchased leads lists aren’t really that much better. The down side is, even when you are purchasing top dollar exclusive leads, you have no way of knowing how many other lists those people are on. The exclusive list you purchase from a particular company, promising that their lists are on sold to a limited number of people, does not mean those same people are not on some other company’s list that is being sold to hundreds or thousands of people.

Typically from a really great list only 1-3% will even be interested in your specific offering. There are no guarantees their interest will develop into any type of business association with YOU! Think about that for a minute! If you purchase a great list and are willing to pay top dollar your list at most you can expect to develop a business relationship with a very small number of people.

EXAMPLE:

100 contact leads x = 00 for your list

3 people show interest specifically in your business offering. YOU must then develop a relationship with those 3 people, provide information and coaching, and answer all their questions so they can see the benefits of having a business relationship with you. It can take many hours of your time before you enter into a business relationship, whatever that might be.

Let’s say you hit the jackpot and those 3 people decide to join you, your actual cost per lead is 00/3 = 3.33 per lead to business relationship PLUS the value you place on your time to develop that relationship.

Mary Kay Leads, That’s why I don’t buy leads! I BUY CUSTOMERS!

A customer is someone who is already purchasing my product, knows about my service and doesn’t need to be informed of anything to make a purchasing decisions. They are already purchasing before I get them! Isn’t that cool?

Would you like to know how you can buy customers instead of leads? Register here for the next conference presentation:

Visit us at Its Good Business

Register for a free presentation and we will show you our Customer Business Model for Success.

Paulette Sherb
858-926-5445

ItsGood Business
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