The Lead Generation Process
- by Bill Brine-Lead Generation Master

Have you ever purchased leads for your business? Did you ever wonder how these leads were generated and why they are typically so unresponsive? Have you spent lots of money on purchased leads, only to find that a very small percentage of these leads are interested?

The process of lead generation is actually very simple: offer someone a useful product or service in exchange for their contact information and permission to contact them. Then, you start sending them your marketing information. Or, if you are in the lead generation business, you will resell that contact information to companies who are willing to pay for fresh leads in whatever market you are targeting.

In many cases, the companies that do this sort of thing are bringing in a broad spectrum of leads that are not really all that interested in the offers that come their way. These leads just wanted to get something for free.

This is especially true in the home business industry. There are tons of lead generation sites out there that give away free stuff, and usually there will be a checkbox on the page (already checked off) that indicates that the person filling out the form would like to receive information on starting a home business, when all the person really wanted was the free stuff. Then the contact information is resold many times over. The result? The lead gets all kinds of phone calls from people he or she never heard of, trying to recruit them for many different kinds of business opportunities. No wonder these kinds of leads are almost worthless!

Now of course you can increase the quality of the leads by giving more targeted free stuff. Some lead generation companies all also ’survey’ the leads by phone to further qualify them. These types of leads are of better quality, and of course are more expensive. But you still run into the same problem - when you call they have never heard of you and so are hesitant to enter into any sort of discussion. Unless you are a master closer you will experience a lot of frustration and rejection.

So what’s the solution?

How about a completely new approach: instead of beating your head against a brick wall and sinking thousands of dollars and hours of time into worthless leads, why not buy actual customers for your business?

You don’t have to market to them, you don’t have to contact them, you don’t even have to encourage them to buy products. They already are buying products, and all you do is purchase the lifetime rights to earn commissions on their purchases.

Doesn’t this sound like a better solution to building a business?

Come see us at

http://ItsGoodBusiness.net

and we’ll show you how it is done. No obligation, serious business builders only!

——————-
Bill Brine-Lead Generation Master
PO Box 121, Amherst, NS B4H 3Y6 Canada
Ph: 902.667.0798
Fax: 760.280.8685
Skype: billbrine
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