Usana LeadsDid you know that the average US household has over ,000 in credit card debt? People live from paycheck to paycheck, we don’t spend enoughtime with our children. 40% of us are unsure of what retirement will bring for us. 50% of bankruptcies are brought about by illness baddebt.Does any of the above ring true to you? Is that why you started your network business with Usana? I don’t think it was the reason that Istarted with Usana but I was aware that the wellness industry was gaining momentum, not to mention the fact that I am a boomer (did youknow we made up one third of the population) and I wanted to make sure I was giving myself a reasonable show of enjoying my latter years.After doing some further research I found it was going to be a trillion dollar industry.So I went in search of a company that would fulfill my requirements. What was I after? Something that was well established, something withabsolutely no hype attached to it, a company experienced in the wellness field, you know the drill I think. Anyway I found a companycalled Usana, it was founded in 1992 by Dr Myron Wentz. Another thing that impressed me about the company was the fact that they produced all of their own product. There was no outsourcing. So what did that tell me? It showed me that they took responsibility for what they produced. There are a lot of MLM companies who out source and if and when there is a customer complaint they distance themselves from it.Here is a pertinent point to my story, in 2001 the active customer base had grown from 97,000 to 254,000 in 2007.So I joined and had an active upline, I took three business positions, it was full ahead steam for me. Or so I thought!I came to a screeching realization that I needed some leads, that was after I had exhausted my so called warm market. Lots of people thought the products were good and they actually said so but did not want to spend money for something they could get at the drugstore for a lesser price. I will not go into the quality argument here. So I needed customers and/or distributors. The way Usana is structured makes it very hard to build a residual income on customers only. So I needed some leads. So did my upline, so we formed a cooperative, contributed financially and we were going to be OK.The leads we produced were targeted leads, they filled out lead capture pages for a home business, there was no smoke or mirrors. All through Google Adwords.Guess what, over a period five or six monthly campaigns, making phoe calls religiously and doinng all of the right things, I had not progressed.Just as I was about to give MLM away for good I was introduced to a new way of building an MLM business by a company that understands how a real business is built. This made so much sense that I couldn’t believe it, I couldn’t join quick enough!I do not buy leads. I do not cold call people who have no interest in starting a business.I buy customers. Paying customers. Customers who like the products. Customers who buy the products on a regular basis. Customers that earn me commissions.I do not have to market to these customers. I do not have to follow up with them. I do not have to encourage them to buy more products. Our MLM company does all that for us. This is called co-operative marketing.I was using the word “I” in the previous couple of sentences but I am part of a team and we work together as a team to attract people who are interested in building a business. We show them a better way. And wow, are we building a big team!It is so refreshing to talk to people who are interested and eager to start a business! The difference between how I was doing business before and how I operate now is like night and day.If this interests you, check out our online Flash intro, and register for the weekly business overview, and see what you think. There is no obligation. http://tripowerteam.com

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